BMW dealership requiring thumbprints?

Wow, this reeks to high heaven. There’s lots of BMW dealerships out there in Southern California. Go to one which does not have an absurd policy of demanding a thumbprint in order to buy a car (like this South Bay BMW and Mini outfit). The dealership is apparently owned by Hitchcock Automotive Resources — ironically, the subject of a Cisco White Paper.

Imagine you’ve gone through a multiple week process to purchase an automobile.

You know the drill. Research every feature, pick your color, then, it’s negotiations for purchase price and for trade-in. Everything is done and agreed-upon, and excited, you are ready to hand over the check and collect your new car.

But wait!

You are handed a slip of paper and told to mark your right thumbprint in a box. The paper says clearly that it’s a request, for your protection, and to prevent your identity theft.

When you politely decline, the dealership refuses to sell you the car.

This is precisely what happened to me today when I tried to purchase a new X3 at the South Bay BMW dealer in Torrance, California.

Link here.

Truly, what extraordinary audacity on the part of this dealer.

Here’s my advice: Don’t give anyone your thumbprint unless it’s statutorily required.

Alex Eckelberry
(Hat tip)

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