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180 Solutions, makers of Zango and 180 Search Assistant, responds to the new TRUSTe certification:

…This is huge news for our industry, as this certification program finally levels the playing field by creating a third-party legitimizing mechanism with universally-accepted standards. 

…The question will be asked, “Does this legitimize adware?”

The answer is categorically yes. Millions upon millions of consumers around the world have knowingly been saying that for many years. Zealots will continue to disparage targeted advertisements while real-world users and real-world advertisers know they are more effective and helpful than page-embedded advertising.  [My emphasis]

Link here.

Alex Eckelberry
(Thanks Suzi!)