Bill Day writes about the ethics of adware by Alex Eckelberry | Sep 22, 2005 | Uncategorized | 0 comments Bill Day, the CEO of WhenU (who also has done a lot to clean up the company’s practices), writes about how adware companies must behave.. He outlines three basic principles: Relevance, Respect and Restraint. Link here. Alex Eckelberry Submit a Comment Cancel replyYour email address will not be published. Required fields are marked *Comment Name * Email * Website Save my name, email, and website in this browser for the next time I comment. Notify me of follow-up comments by email. Notify me of new posts by email.