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If you’re wondering why your next book purchase is clogged with pamphlets from local businesses, you can thank real estate marketer Carl White.

Here, whispering conspiratorially, he shows how to sneak into a book store aisle and insert personalized business cards into books.

(Direct link if you’re having problems accessing the video, here.)

The idea of angst-ridden real estate salespeople furtively inserting their business cards into real estate books… well, I admit, the image is funny (and sad), even if it is obnoxious as hell.

Alex Eckelberry