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Earlier this month, an environmentally-oriented blog posted some interesting research. Johnson & Johnson, the makers of Splenda, has gone out and bought buckets of potentially negative names.

Some examples:, .org, .biz, .info, .org, biz .info , .net, .org, .biz, .info, .net, .org, .biz, .info, .net, .org, .biz, .info, .net, .org, .biz, .info, .net, .org, .biz, .info, .net, .org, .biz, .info, .net, .org, .biz, .info, .org, .biz, .info, .net, .org, ,biz, .info, .net, .org, .biz, .info, .net, .org, .biz, .info, .net, .org, .biz, .info

Many, many more here (via Domain Name Wire).

Interestingly, they didn’t manage to get, which is a blog by fellow who really doesn’t like Splenda (he says it gives him rashes and is made with chlorine).

Now, buying up negative names to control your PR image isn’t new. EarthWeb owns the domain, and I’m sure there are many other examples.

If you know of have any other similar types of activity by corporations, post a comment with more info or contact me directly.

Alex Eckelberry