IAC (the company behind Ask.com, etc.) has launched a new shopping service.
Now Barry Diller’s company, IAC/InterActiveCorp, among several others, is giving this kind of shopping software a revival. The company recently introduced Pronto, a software application that a user downloads at Pronto.com. Once a user clicks on one of the 50,000 merchants in its database, Pronto silently monitors all of a user’s activity on a product page, then shows deals from other merchants on the same items, or similar ones, until it finds a better deal. Then it sends a message prompting the user to click away.
NY Times link here.