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Todd Davis has dared criminals for two years to try stealing his identity: Ads for his fraud-prevention company, LifeLock, even offer his Social Security number next to his smiling mug.

Now, Lifelock customers in Maryland, New Jersey and West Virginia are suing Davis, claiming his service didn’t work as promised and he knew it wouldn’t, because the service had failed even him.

Article link here.

Whatever. Incidentally, if you’re curious about these services, Dan Tynan did a good writeup recently, here. Also, the Fraudwar blog routinely writes on this area, and it’s worth putting into your feed if you have an interest in the subject.

Alex Eckelberry
(Thanks, Richard)