Antivirus 2010 is a new rogue security product. This rogue is a clone evolved from IEdefender that begat XP Antivirus, that begat Antivirus 2008, that then begat Antispyware 2009.
Thanks to Patrick Jordan for the detailed historical information about this rogue family.
The rogue application uses the same old tricks to lure users into purchasing their worthless application.
Bharath M N