Is Family Guy, one of great comedy shows, to be co-opted by Windows 7?
The Microsoft-sponsored variety show, whose working title is “Family Guy Presents: Seth & Alex’s Almost Live Comedy Show,” is a mix of live-action “Family Guy” musical performances, animated shorts and celebrity guest appearances, and is part of an all-Seth MacFarlane night on Fox. The software company wouldn’t elaborate on what exactly the Microsoft integrations would look like or possible scenarios in which Windows 7 could play a starring role, but said Crispin’s copywriter and art director on the Windows campaign were working closely with Mr. MacFarlane and Ms. Borstein.
“You’ll see us deeply integrated into the content … you’ll hear a lot about how Windows 7 can help you simplify your PC — it’s simple, fast and easy to use,” said Gayle Troberman, general manager of consumer engagement and advertising at Microsoft. She went on: “Think about metaphors and examples we might use, talking about how simple things are. We’ll be evoking the cast of ‘Family Guy’ in some interesting ways that integrate the product messages.”