Phishers are going after all kinds of odd-and-ends these days. What’s happened is that the big guys (Chase, Bank of America, Paypal, etc.) have been phished to death. The phishers are looking around for any new stuff.
For quite a while now, they’ve been going after little-known credit unions and other oddball stuff — anything to phish. Just recently, for example, we observed a first — a phish for an ADP card.
This is the same with recent Apple phishing campaigns and so on. They’re running out of material to mine.