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Back in early December, I blogged about advertising in video games.

Well, Arstechnica writes about Subway’s advertising in Counter-Strike

“That’s exactly what SUBWAY® found when one of its largest local advertising agencies tapped Engage to develop an in-game advertising strategy targeting men 18 to 34 in several designated market areas, including San Francisco, Las Vegas and Sacramento. The objective for the in-game campaign was to increase awareness around the SUBWAY® $2.49 daily special and drive sales from the restaurant’s heavy users.”

Link here.

Alex Eckelberry
(Thanks Jarrett)