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Aurora…as in Aurora Borealis, the northern lights, from Latin for “northern dawn”. A word that evokes images of beauty and light.


That’s marketing.

The truth isn’t so pretty.

April 26, Direct Revenue announces Aurora, a new piece of adware.

In the release, they say this:

“Direct Revenue CEO Joshua Abram said, ‘Aurora and MyPCTuneUp demonstrate our commitment to providing advertising partners, clients and consumers the best possible experience in behavioral marketing and search.'”

That is chutzpah. The best possible experience for consumers?

Here’s what that experience is like for users.

(Thanks Eric)

Alex Eckelberry