Microsoft’s new Bing search engine, boosted by $100 million in marketing, quickly grabbed a 16 percent market share and is second to Google now (at 71 percent).
And the joke has started:
Q: “What does ‘Bing’ stand for?”
A: “But It’s Not Google.”
(We think that can be credited to the long-running blog (Jan. 2002) of author Seth Godin. http://sethgodin.typepad.com/seths_blog/2009/05/the-next-google.html).
Playing on the rivalry, somebody at a company that lists an address in Zagreb, Croatia, has put up an interesting site: Bing Vs. Google ( http://www.bing-vs-google.com/ )
The site offers an edit box for your search term, then shows the results of the two search engines side-by-side. Cute.
According to WHOIS, the domain was registered June 1:
Domain name: BING-VS-GOOGLE.COM