Select Page

Claria, which had tried to go public a couple of years ago, is claiming that they are exiting the adware business. 

Earlier this year, Claria retained Deutsche Bank Securities, Inc. to handle the sale of the company’s adware assets, and Claria is in active discussions with a number of interested buyers. A condition of any sale of Claria’s consumer software applications, however, will be the requirement that any purchaser agrees to adhere to emerging industry standards outlined by TRUSTe and other industry coalitions.

Link here.

Alex Eckelberry
(Another thanks to Amanda)