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Oh man, I wish I had time to really blog on this.  But for now, read the article.

One priceless comment: “I agree there is some frustration around Aurora. However, with our improved branding and disclosure, users should feel free to uninstall our ad client.  It seems to me there are still some people who for some reason do not trust our uninstall process, who try to remove it by their own means.”

Dude, a user has to go to a friggin website to uninstall your product.  And howls of user agony over your product can’t just be blamed on distribution channels.

(Tip o’ the hat to Suzi)