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The American Red Cross (short code 90999) has reported that as of Sunday they had collected $22 million via text-message donations for the victims of the Haiti earthquake. Totally, the organization collected $103 million at that point.

Cell phone users are able to make $10 donations by dialing the Red Cross’s short code 90999 and the contribution will be billed to their cell phone bill.

Given this high profile, you can be sure there will be a load of spam and other social-engineering mechanisms in the future aiming to tap this convenient new technology.

Story here.