Businessweek just published a hard-hitting expose of Direct Revenue.
Consumers have strong opinions about Direct Revenue’s software. “If I ever meet anyone from your company, I will kill you,” a person who identified himself as James Chang said in an e-mail to Direct Revenue last summer. “I will f—— kill you and your families.” Such sentiments aren’t unusual. “You people are EVIL personified,” Kevin Horton wrote around the same time. “I would like the four hours of my life back I have wasted trying to get your stupid uninvited software off my now crippled system.”
Link here.
Make sure to read the sidebars — one on Sunbelt’s Patrick Jordan, the Yahoo connection with a diagram, and affiliate commission schemes.
Wow.
Alex Eckelberry
(Thanks Ben)