This is an example of the latter.
The site involved was sosdl(dot)com (currently offline) and here’s a screenshot:
The payment account is still live:
Not sure I’d pay $19.95 for “instant repair”, but I’m sure somebody will find it tempting.
Read more about the fun people are having with rogue AV phonecalls over on the Brian Krebs blog., and keep an eye out for random URLs being thrown around Skype with “sos” in them.
Christopher Boyd (Thanks Adam).