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Thanks to sharp-eyed blog reader Mercen4ry for catching this one: The New York Times reports that America Online and Yahoo are about to start charging customers $.025 for “guaranteed” delivery of email to others.

It means that the email won’t be nailed by their spam traps. 

America Online and Yahoo, two of the world’s largest providers of e-mail accounts, are about to start using a system that gives preferential treatment to messages from companies that pay from 1/4 of a cent to a penny each to have them delivered. The senders must promise to contact only people who have agreed to receive their messages, or risk being blocked entirely.

Both companies swear that “the senders must promise to contact only people who have agreed to receive their messages, or risk being blocked entirely.”  

This is not a new idea: Habeas has had a system like this for years. 

NY Times article here via BoingBoing.

Alex Eckelberry