Advertising Option Icon
A coalition of media and marketing associations announced today that they are encouraging their members to begin using an Advertising Option Icon to allow Web users to opt out of online behavioral tracking.
The program encourages companies to:
— Inform consumers about their data practices through clear, meaningful and prominent notices.
— Display the Advertising Option Icon so that consumers can easily find out about online behavioral advertising, learn about the data practices associated with advertisements they receive, and opt-out if they choose.
— Register to receive information about how to be listed on the Consumer Opt-Out Page, where consumers will be able to easily opt-out of receiving online behavioral advertising from some or all participating companies.
They encourage consumers to:
— Learn about Online Behavioral Advertising: If you’re an online user, you can find out more about online behavioral advertising and how it helps provide you with more relevant advertising on the websites you visit. You’ll learn how online advertising supports the free content, products and services you use online; what choices you have; and how to use browser controls to enhance your privacy.
— Exercise Your Choice: This fall, consumers will have an opportunity to conveniently opt-out from online behavioral ads served by some or all participating companies, if they choose.
Participating Associations
— American Association of Advertising Agencies
— American Advertising Federation
— Association of National Advertisers
— Better Business Bureau
— Direct Marketing Association
— Interactive Advertising Bureau
— Network Advertising Initiative
— American Association of Advertising Agencies
— American Advertising Federation
— Association of National Advertisers
— Better Business Bureau
— Direct Marketing Association
— Interactive Advertising Bureau
— Network Advertising Initiative
Program Website here.
Tom Kelchner
Update:
Last week the story was making the rounds that a committee in the U.S. Senate is working on legislation for the next session of congress that would include a do-not-track list for Web advertisers.
Senate Commerce Consumer Protection Subcommittee Chairman Mark Pryor, D-Ark., said his objective is to give consumers more control over how much tracking they want to allow.
Privacy advocates and Federal Trade Commission Chairman Jon Leibowitz have said they favor creation of a do-not-track list.
Story here: Measure Would Give Consumers More Control Over Web Tracking