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Ben Edelman’s report today on Zango is well worth reviewing.  Basically:

  • Questions about whether Zango has actually paid for its material.
  • Widespread sexually-explicit material.
  • Vast amounts of content that is freely available elsewhere, at no charge.

If you’re not familiar with the backstory, it goes something like this:  Zango, unable to justify installations through drive-by downloads and the like through affiliates, needed to offer some “value” in exchange for their adware.  The plan was their so-called “content economy”, where they would provide content in exchange for your system becoming a Zango advertising kiosk.

If the content, however, is relatively useless, it becomes questionable what value is being received.

Alex Eckelberry